Driving Qualified Leads for “Nordic Home Renovations”
Client Overview:
Nordic Home Renovations is a small home improvement company based in Riga, Latvia. They have a team of 4 specialists offering services like kitchen remodels, bathroom upgrades, and general home renovations. Despite high-quality work, they struggled to consistently attract new clients.
Challenges:
Limited number of inquiries each month.
Difficulty targeting the right homeowners online.
Low conversion from ad clicks to booked consultations.
Objectives:
Generate a consistent stream of qualified leads.
Target the ideal local audience for home renovation services.
Maximize ROI on advertising spend.
Meta Ads Campaigns (Facebook & Instagram):
Built highly targeted campaigns focused on homeowners in Riga interested in home improvement.
Created multiple ad sets using AI-driven audience insights to optimize for engagement and lead submission.
Tested different ad creatives highlighting before-and-after renovation projects.
AI-Powered Lead Optimization:
Utilized AI to analyze ad performance in real-time and reallocate budget to the best-performing campaigns.
Automated lead scoring to focus follow-up efforts on high-intent prospects.
Landing Page & Lead Form:
Designed a simple, high-converting landing page specifically for booking renovation consultations.
Integrated Meta lead forms directly to capture potential clients instantly.
Results (3-Month Campaign):
180% increase in qualified leads compared to previous months.
Cost per lead reduced by 35% through AI optimization.
50% of leads scheduled consultations within 48 hours of submitting the form.
Conclusion:
By focusing exclusively on Meta Ads with AI optimization, Nordic Home Renovations gained a steady pipeline of qualified leads without wasting budget on unqualified clicks. This demonstrates how small home improvement businesses can scale effectively by leveraging AI-driven lead generation on social media.
Filling the Pipeline for “Baltic Handyman Services” Using Meta Ads
Client Overview:
Baltic Handyman Services is a small home improvement company in Liepāja, Latvia. They offer handyman services including small renovations, furniture assembly, and minor repairs. With just 3 employees, they needed a reliable way to attract new clients consistently.
Challenges:
Very low online visibility and minimal social media presence.
Sporadic leads coming from word-of-mouth only.
Limited budget for advertising, requiring efficient lead generation.
Objectives:
Generate consistent, high-quality leads through social media.
Keep cost per lead as low as possible while reaching the right audience.
Turn online inquiries into booked jobs efficiently.
Meta Ads Lead Campaigns:
Created Facebook & Instagram campaigns targeting homeowners and renters in Liepāja interested in home repairs and renovations.
Used AI insights to segment audiences by behavior, interests, and past engagement.
Designed multiple ad creatives showing real completed jobs and client testimonials.
AI Optimization & Retargeting:
AI analyzed campaign performance daily, shifting budget to the highest-performing audiences and ads.
Retargeted users who engaged but didn’t submit a lead form, increasing conversions.
Lead Capture & Follow-Up:
Integrated Meta lead forms for immediate inquiry capture.
Automated email and SMS follow-ups for faster appointment scheduling.
Results (2-Month Campaign):
140% increase in qualified leads.
Cost per lead reduced by 30% compared to the previous DIY social media efforts.
60% of leads converted into booked jobs within the first week.
Conclusion:
With a focused Meta Ads strategy and AI-powered optimization, Baltic Handyman Services quickly built a predictable lead pipeline. This case highlights the power of AI-driven social media campaigns for small home improvement businesses looking to grow without expanding their team.
Scaling Leads for “Lativa Kitchen & Bath” with Meta Ads
Client Overview:
Lativa Kitchen & Bath is a small renovation company in Daugavpils, Latvia, specializing in kitchen and bathroom remodels. With a team of 5, they provide full-service design and installation. Despite excellent craftsmanship, they were struggling to consistently attract new clients online.
Challenges:
Limited social media presence and low brand awareness locally.
Inconsistent lead flow, making scheduling projects unpredictable.
Difficulty reaching homeowners actively looking for kitchen or bathroom renovations.
Objectives:
Generate high-quality leads from local homeowners.
Maximize efficiency of ad spend to avoid wasted budget.
Fill the sales pipeline for consistent project bookings.
Targeted Meta Ads Campaigns:
Created Facebook and Instagram lead campaigns targeting homeowners in Daugavpils and surrounding areas.
Highlighted before-and-after transformations to capture attention and build trust.
Used AI-driven audience targeting to identify users most likely to convert.
Lead Form Optimization:
Designed short, high-converting Meta lead forms for quick submission.
Offered free consultation or design estimate to incentivize inquiries.
AI-Powered Budget & Performance
Optimization:
AI monitored ad performance daily, shifting budget to best-performing ads and audiences automatically.
Retargeted users who interacted with ads but didn’t submit a lead form to increase conversions.
Results (3-Month Campaign):
170% increase in qualified leads.
Cost per lead dropped by 28% after AI-driven optimization.
55% of leads booked consultations within the first week of submission.
Conclusion:
By focusing solely on AI-optimized Meta Ads, Lativa Kitchen & Bath created a predictable lead generation system, allowing them to schedule more projects and grow steadily. This case demonstrates the effectiveness of targeted social media campaigns for small home improvement businesses.
